I wrote this post to help businesses of all sizes but particularly small to navigate the wooly world of SEO. This doc can be a roadmap or lantern for the back alleys and thick forests of internet marketing. Originally conceived for a non technical but highly intelligent SEO client of mine. SEO, unlike programming is one of those things you want to do very sparingly, only when you have the time to dedicate your heart and soul and are willing to give up some your previous link real estate for sites you control (more on that later). There was some programming work involved and basically taking over the entire IT infrastructure which is the main reason I was interested, I had also just finished a very successful SEO campaign I was running personally (yes for this site hello!). I was confident on my abilities and what I learned so interested in doing it again. It also helped my campaign that at this point I had a network of blogs and websites that I knew I could slowly and organically point to my website, I was willing to share a few of these with my client and made sure to not cross link them in such a way so that I would maximize their value/link juice.